Gucci is about to get the Hollywood treatment. Ridley Scott, of Blade Runner and Thelma & Louise fame, has made a juicy movie, out later this month, about the Italian family’s murderous history starring Lady Gaga. “It was a name that sounded so sweet, so seductive; synonymous with worth,” she purrs in the trailer. Of course, Gucci’s name has long been linked with Hollywood, and its connection with the movies was everywhere you looked at Alessandro Michele’s fab spring 2022 show tonight.
There, in the front row, was Gwyneth Paltrow, wearing an updated version of the Tom Ford-designed red velvet Gucci tux she sported circa 1996. And there, on the runway, were a dozen celebrity “friends of Gucci,” including Macaulay Culkin, Miranda July, Jodie Turner-Smith, and Jared Leto, who has his own starring role in Scott’s film. The backdrop was the iconic Chinese Theater and Hollywood Boulevard itself—“that temple of the gods,” Michele called it.
Michele credits his mother, a movie buff and an assistant in a production company, with encouraging his love of old Hollywood. But equally this collection was about contemporary Los Angeles, a place the designer first visited at the age of 27 and that he has much affection for. “LA is not a fashion city, but it’s so fashionable,” he said backstage before the show. “Sometimes they are not appropriate, but in being not appropriate they are so precise. Maybe it belongs to my way of looking at fashion—it’s personal.”
When it was finally time to return to in-person shows after two seasons of the virtual experiences that lockdowns required, Los Angeles seemed the obvious choice. Seven years into his Gucci tenure, he’s presented in New York, Paris, Rome, and most often Milan, but Michele’s collections have never made more sense than this one did tonight on Hollywood Boulevard, with its neon lights and Walk of Stars.
At the post-show press conference, Michele said he originally wanted to be a costume designer. He spent part of the day today at the freshly opened Academy Museum of Motion Pictures, where he admired a bow-covered Shirley Temple dress, among other pieces. On the topic of special occasion dresses, it’s fair to say he raised the bar for himself this season. With their cinematic sweep, if his gowns don’t make it to a museum, we’ll surely be seeing them soon on an awards show red carpet.
With his hungry eye, he’s absorbed all manner of Hollywood tropes, and mixed in with the screen sirens were would-be stars fresh off the bus in calico dresses, with dreams as big as their 10-gallon cowboy hats. “My Hollywood is in the streets,” he said, and the sartorial-sporty mix of wide-lapeled jackets worn with brightly colored knit leggings and running sneakers did look lifted from real life, combining post-pandemic polish with the famous California ease. As for the sex-toy jewelry, and the erotic undercurrent of skintight latex and see-through lace, Michele reminded the press conference crowd that Gucci isn’t a “monarchy of bourgeois” like many of its heritage brand peers, but has its roots in the “jet-set, artists, and cinema.” Gaga got it right. Very seductive.
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